Sony has opened its first Play Everything Lounge by PlayStation in Southeast Asia at Sunway Pyramid.
The lounge, operated by Sony Interactive Entertainment’s local office, will be open until February 17.
Sunway Malls and Theme Parks CEO HC Chan said he was honoured the mall has remained a mall-of-choice for experiences. “The partnership with Sony Interactive Entertainment signifies a true collaborative curation by two of the leading names of the industry. It is our privilege to work with a world-renowned gaming giant to bring another dimension of experiences for our shoppers. It is important for malls to go beyond conventions to stay relevant.”
Sony’s regional head Hidetoshi Takigawa noted the strong performance of the PlayStation business in Malaysia, and said the Sunway Pyramid store is a means for the brand to engage with its local fans.
Southeast Asia’s first PlayStation Experience was held in Kuala Lumpur last year.
Gaming tournaments, community engagement activities and unreleased game trials are expected to be held in the space. A virtual reality area allows visitors to try Sony’s PlayStation VR gaming system for PlayStation 4.
