Sunway Pyramid has launched Malaysia’s first real-time in-mall mobile navigation app.

The app will help shoppers navigate the mall’s more than 1000 specialty stores across a 1.8 million sqft of retail space spanning four main shopping levels, sparing them from searching for a physical counter or directory to get to their desired location.

“As a shopping mall that listens to the needs of our customers, this is a great way to provide them with peace of mind as well as personalised content and exclusive rewards & offers for a better and more enjoyable experience – all at their fingertips,” said Sunway Malls COO Kevin Tan. “We hope that the introduction of the Sunway Pyramid Mobile App gives them more reason to continue choosing us as their preferred lifestyle destination.”

App-exclusive rewards await shoppers at participating tenants, and users can take a quiz in the app to determine their “shopping persona” – this information, along with the shoppers’ navigation patterns, redemption and browsing behaviour, will be considered to further personalise content that is relevant and targeted for each user.

The mall is working closely with the Google Indoor Maps team to integrate their mobile app with Google’s map engine for upcoming versions.