The Shilla Duty Free’s retail concept Beauty&You has become the first retailer in Hong Kong to launch exclusive South Korean brands Find Kapoor and Olens.
Located at Hong Kong International Airport (HKIA), Beauty&You seeks to introduce a multitude of brands and product combinations to customers, placing strong emphasis on the concept of individuality and personalised offerings through a mix-and-match of a unique range of products.
“We are ecstatic to have Beauty&You as the first retailer to bring Find Kapoor and Olens to the HKIA”, said a representative for Beauty&You. “These partnerships are a testament to our strong positioning and ability to collaborate with a multitude of brands, in order to bring all-round travel retail experiences and surprises to global travellers.”
Beauty&You will feature Find Kapoor’s classic, minimalistic strapped handbags at a dedicated pop-up. Olens is a range of coloured contact lenses.
These brand collaborations are tailored to the needs of all global travellers passing through HKIA, aiming to stimulate customers’ minds about beauty and styling, said The Shilla. Incorporating brand new product options and categories such as fashion accessories and coloured contact lenses, Beauty&You strives to break the traditional mindset of beauty as solely focused on skincare and cosmetics, helping consumers to achieve their own definitions.