Timepiece maker Klasse14 has opened a flagship store in Shibuya, Tokyo.

The new flagship joins the brand’s more than 350 points of sale in Tokyo, with a design representing the brand’s new minimalist, urbanised creative direction with black, white and wooden motifs.

The brand has established markets throughout Asia, Australia, and the US via e-commerce sales and hundreds of points of sale and kiosks with its retail partners. Its momentum is largely driven by millennial fans spreading information about the brand online.

Admirers of the brand are expecting a number of brand activation events to be held later this year.