Japanese discount retailer Daiso will launch its Threeppy store at Funan mall on Sunday.

Japanese discount retailer Daiso will launch its Threeppy retail store at Funan mall on Sunday (July 14).

Known as the ‘premium’ version of Daiso, the first Threeppy outlet in Singapore and Southeast Asia will offer kitchenware, household goods, and stuffed toys, among other items, with prices starting at US$5.80

The new brand is hoping to attract family shoppers in Singapore with women in their 20s to 40s their main target.

Daiso currently operates 22 Threeppy shops in Japan, and plans to add 30 stores every year.