Amazon launches local online store, Amazon.sg

Amazon has launched Amazon.sg, a larger local online store in Singapore, to diversify its product offer and compete with rivals such as Lazada and Shopee. 

Fast delivery service through mobile app Amazon Prime Now was launched in Singapore in 2017. However, the initial product range was not broad enough to compete with other online shopping platforms. 

“With Amazon.sg, we want to provide what customers have been asking us for: the ability for everyone to shop on desktop and mobile, more local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery”, says Henry Low, country manager at Amazon Singapore. “And we are also adding even more benefits for Prime members.” 

Different to other e-commerce companies which focus on a marketplace model, Amazon allows small- and medium-sized Singapore businesses  (SMBs) to offer their products on Amazon.sg to reach more online customers and expand their business.


Last year, the number of SMBs exceeding US$1 million in sales in Amazon’s stores worldwide grew by 20 per cent.

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