Japanese retailer Uniqlo is opening its first store in Baguio City on November 29.

The 859sqm Uniqlo Baguio store at SM City is the brand’s first in the Cordillera region. It will carry its concept ‘Lifewear apparel’, which, according to the company, “comes from the Japanese values of simplicity, high-quality and longevity, made for everyone, everywhere”.

Uniqlo debuted in the Philippines in 2012 when it opened its first location at SM Mall of Asia in Metro Manila. And in February this year, it began expanding outside Metro Manila, opening at Robinsons Place in Tuguegarao City. The retailer now has around 60 locations nationwide.

Uniqlo says, it will quadruple its store network in Southeast Asia in the next decade as it recognises great potential especially in countries including the Philippines and Vietnam, where it is also opening its first store in the country this month.