Bata India opens its largest experiential store outlet yet, in Mumbai
Footwear retailer Bata India has opened a 6000sqft experiential outlet in Infiniti Mall, Malad.
The store hosts a large Sneaker Studio, an extensive fashion footwear and handbags collection, workwear ranges for men and women among others. A highlighted feature is the outlet’s Happy Feet Centre for specialised foot care services, such as 3D foot scanning, an on-site podiatrist and a premium shoe laundry.
The site features omni-channel enablement to allow delivery to the home of any chosen shoe not in stock. Real-time shopper feedback is captured on the store’s NPS platform.
“Expanding our retail footprint and channel presence continues to be our core focus for the year,” said Bata India CEO Sandeep Kataria. “All stores are being designed under the global Red format to standardise the brand imagery across the globe. We are focusing on innovating our product portfolio and are constantly increasing newness by introducing New Arrivals Every Friday.”
Bata India has more than 150 franchise stores throughout the territory and intends to launch 500 stores by 2024.