Samsung and Facebook have partnered up in India to train retailers to expand into e-commerce via social-media platforms such as Instagram and WhatsApp.
More than 800 retailers have undergone training sessions, with many more expected to participate in the near future.
“Our partnership with Facebook is helping a large number of our retail partners go digital in a big way,” said Samsung India senior VP mobile business Mohandeep Singh. “By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally.”
The training by Samsung and Facebook most specifically targets offline retailers of Samsung products to set up business pages and accounts on Facebook’s various platforms.
“The presence of local Samsung retailers on Facebook, Instagram, and WhatsApp will help consumers reach out to their local retailers for more information about their desired Galaxy smartphone, and shop for Galaxy smartphones on the platform of their choice,” read an official statement from Samsung.