Hong Kong’s Landmark mall has launched the city’s first luxury “e-chat shopping” service on its mobile app.

The service is an enhancement of Landmark’s online shopping concierge that enables customers to select, reserve or purchase their favourite items online via WhatsApp, enabling one-on-one communication with in-store sales staff.

Users of the app can receive fashion advice, trend tips and other assistance via the online concierges while browsing more than 500 items available from more than 48 of Landmark’s luxury fashion and lifestyle tenants. Participating brands include Fendi, Bottega Veneta, Tory Burch, Chopard, De Beers, Roger Vivier and R Sanderson.

Orders and payments can be made directly online, with purchases available for collection in-store or delivered direct to shoppers’ homes or choice of destination in Hong Kong within 48 hours.