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Gentle Monster unveils Hongdae flagship with ‘Sacrifice’ theme

Gentle Monster has unveiled its new Hongdae flagship with a religious-inspired design theme it calls ‘Sacrifice’. “The new theme introduces the sacred story of the Earth God and the sacrificial rituals that are offered to him,” the company said. {Scroll down for the video} The first floor houses a grand gray statue holding a white sphere which is described as the ‘God’s Eye’. Adjacent to the statue is a “kinetic” object representing the brand philosophy of Gentle Monster which