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Shiseido Beauty Square concept store opens in Tokyo

Shiseido opens its new concept store Beauty Square in Tokyo’s Harajuku district today. Located on the first floor of the With Harajuku commercial complex, the 793sqm Shiseido Beauty Square will offer digital experience-based features and a salon, besides its cosmetics ranges. Shiseido describes the new retail space as “a spot offering experience and communication to discover, enjoy, and share beauty”. Beauty Square is divided into four zones – Go-live, Brand, Installation and Sal