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From the source: Patrick Schmidt, Global Fashion Group

Five models casually hanging out in nature.
E-commerce penetration in markets like Southeast Asia have gone up since Covid. Image: Supplied
From swiftly rolling out lockdown categories at the peak of the pandemic to launching new B2B solutions, it’s been a rollercoaster of a year for the Global Fashion Group, parent company of online fashion marketplaces The Iconic in Australia, Zalora in Southeast Asia, Dafiti in Brazil and Lamoda in Russia and the CIS.  We chat with co-CEO Patrick Schmidt about how the pandemic accelerated the business’ plans, its focus on sustainability and ethical supply chains and the underrated and un