Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How Covid is changing the game for experiential retail

The storefront of a Nike store in China, featuring a giant image of a basketballer.
The new Nike Rise store in Guangzhou offers customers a personalised experience. Image: Nike
Remember pop-up stores? Customers lined up around the block to cram into your crafted space. They put their grubby mitts all over your interactive touchscreens. They tried on as many pieces of clothing as they could. They drank your bubbly. You may have even done group yoga with them. Gross. Still, we’ve seen some significant investments in flagship stores recently. Nike opened its Live store in Guangzhou; Ikea launched its Home of Tomorrow in Poland; and in Australia, T2 created its first

Masterclasses are for professionals only

Only $4 USD p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines