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Can Harrods win over Gen Z with inclusive beauty concept?

Oversized teddy at H beauty Harrods
Harrods bring beauty concept to Essex. Image: Supplied.
The pandemic has not been kind to luxury brands. In recent months, a major deal between Tiffany’s and LVMH fell apart, Brooks Brothers filed for bankruptcy and, just this week, Ralph Lauren announced it would shed thousands of staff globally.  Now, the world’s leading luxury department store, Harrods, is trying something new. Traditionally a shopping experience reserved for well-heeled Londoners and tourists with deep pockets, Harrods is now broadening its horizons to reach a wider, you