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Why offline advertising still matters

There’s no question that Covid-19 has accelerated the adoption of online shopping. Some are calling it a seismic shift, and for good reason. However, just because every man and his grandma are now logging on to buy from your business, that doesn’t mean it’s where you should be advertising. It seems counterintuitive to say this, but the fact is, enduring brands – those that can sustain sales growth in the long term – are more often built offline rather than online. And, dealing in the h