
Craig Flanders
From the author

Opinion: Is personalisation the new loyalty program?
Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...
May 12, 2022

Is now the time to go direct to consumer?
It’s worked for brands including Allbirds, Dollar Shave Club and Warby Parker. So should you consider establishing a dir...
Apr 8, 2022

Mindful consumption: The new consumer behaviour you should know
With the lives of consumers shifting dramatically during Covid, mindful consumption is at the forefront of the way we in...
Nov 30, 2021

Are you ready? Revenge spending is on its way
Shoppers under lockdown conditions has developed some serious pent-up purchasing intent.
Oct 21, 2021

How to turn a short Covid boom into a lasting bloom
As regions around the world emerge from lockdown, businesses that have been raking it in during Covid will have to lever...
Oct 4, 2021

Is convenience the new battleground for supermarkets?
In July, German supermarket brand Aldi opened its first Corner Store concept store in North Sydney to little fanfare. Gi...
Aug 3, 2021

Do big-box retailers need to reinvent themselves to attract Gen Z?
Will big-box stores need to rethink the experience of their offering to appeal to gen Z?
Jul 5, 2021

Opinion: Do we need smarter big box stores?
When done well, technology can make shopping experiences better, but when it comes to large-format stores that are known...
Jun 7, 2021

Opinion: What happens now that the gloss of online shopping has lost its shine?
With more people than ever shopping online and Christmas moments away, delivery delays are going to get worse before the...
Dec 9, 2020

Opinion: Is the retail sector through the worst of the pandemic pain?
The Reserve Bank of Australia has predicted a positive September quarter and declared the end of the Covid-19 recession....
Nov 30, 2020