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Opinion: When stylists become sales assistants

If you are a creative who loves fashion and working in retail, here is the good news. More savvy retailers now understand the importance of engaging experienced and qualified stylists, who can help these businesses stand out from the pack. Luxury and high-end brands like Gucci, Louis Vuitton and Dior are now engaging with stylists throughout the design process and finalising their collections to assist with styling direction. But stylists no longer just for the elite. There are plenty of profess