Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Opinion: Retailers, don’t use SMS marketing like a crazy ex lover

woman crying while looking at mobile phone
I received a fantastic text message the other day. It was from my doctor. Telling me I had a skin cancer. (Don’t send flowers yet. Just a little early-stage spot that is common for pale skinned e-commerce nerds living in tropical regions). The SMS was really handy. It had a link for more information about the condition and another link to immediately book in a follow-up appointment to have it removed. No hold music. No phone tag. Information at my fingertips. Actioned and ready to move on. Thi

Masterclasses are only for Professional Subscribers

Become a Professional for only $4 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021
 
× n-popup