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Opinion: Retailers, don’t use SMS marketing like a crazy ex lover

woman crying while looking at mobile phone
Retailers need to be careful not to come on too strong in SMS marketing. Image: Bigstock.
I received a fantastic text message the other day. It was from my doctor. Telling me I had a skin cancer. (Don’t send flowers yet. Just a little early-stage spot that is common for pale skinned e-commerce nerds living in tropical regions). The SMS was really handy. It had a link for more information about the condition and another link to immediately book in a follow-up appointment to have it removed. No hold music. No phone tag. Information at my fingertips. Actioned and ready to move on. Thi