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Luxury’s secret weapon to surviving Covid: The personal shopper

Before the Covid-19 crisis turned retail upside down, the luxury goods market was on the upswing. Growth forecasts put the market on track to increase to US$388 billion in 2025, a CAGR of 6.4 per cent. Luxury labels like LVMH, Kering, and Richemont have worked hard to win over the hearts, minds and wallets of those consumers who desire for exclusivity, glamour and endless product innovation. Success was easily defined, even guaranteed, through high-touch, high-service, experiential in-store reta