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Jana Bowden

From the author

Analysis: Why CX is the Rx for metaverse success

Many brands have plunged into the virtual world but the ones that will thrive will get the fundamentals of the customer ...

Gen Z: Merchants of cool or brand killers?

They’re demanding, fickle, and just starting to earn their own money. Get to know this young generation that may prove t...

Introducing the post-Covid connected consumer

As history has shown, after a major global crisis, people often crave connection. Here’s how brands can lean in.

Analysis: The rise of the purposeful customer

There’s endless data on what customers have bought since Covid, but retailers are still struggling to understand why the...

The rise of the anxious consumer

Worry and fear have dominated the lives of people all over the world since the pandemic hit and many of us have been for...

Luxury’s secret weapon to surviving Covid: The personal shopper

With store closures and diminished travel all around the globe, here's how luxury is set to survive and thrive during Co...