L’Oreal Paris has appointed Hollywood actress Gemma Chan as its new brand ambassador.
L’Oreal said Gemma Chan’s advocacy for inclusivity and feminism coincides with the values at the heart of its brand. The British actress has used her influence to speak up on social matters, including gender equality, race diversity and children’s rights and equality.
“Gemma Chan is proof of the success that happens when you have the confidence to follow your own dreams, and speak up for others to be able to follow theirs,” said Delphine Viguier-Hovasse, global brand president at L’Oreal Paris.
“Committed to her causes with innate female strength, she’s a source of inspiration beyond the screen, for young women to be the change.”
With her new role, Chan will be featured in future L’Oreal campaigns and appear along with the band’s line-up of ambassadors including Helen Mirren, Eva Longoria, Jennifer Lopez, Katherine Langford and Lily-Rose Depp.
“I’ve always believed that we should embrace our difference as our strength,” said Gemma Chan. “So I’m thrilled to join L’Oreal Paris, a family of empowered women of all origins standing together to show the power and beauty of diversity.”