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Opinion: Rethinking cart abandonment

The recent retail lockdowns have rightfully increased the focus on optimising online and omnichannel offers. Even as stores begin to reopen around the world, it is important to acknowledge the long-term impact recent months have had on the increased shift to online retailing. As consumers and retailers alike were forced to interact online, this has accelerated the already growing shift to e-commerce. As a result, it is more crucial than ever for retailers and brands to optimise their online chan