
Jason Pallant
Dr Jason Pallant is a Senior Lecturer in the Department of Marketing at Swinburne University of Technology, and host of the SHOPOLOGY retail podcast.
From the author

Reduce, rent, reuse: How to help the circular economy get on a roll
Retailers are already expected to do business sustainably. But fine-tuning these strategies increases their impact – and...
May 31, 2022

Analysis: Welcome to the new grocery
The pandemic has initiated many changes in the sector and accelerated others. Here’s a look at what’s new and what might...
May 6, 2022

Analysis: Why rethinking demographics leads to better segmentation
Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...
May 3, 2022

Why human experience should be at the heart of retail tech
Top retailers focus on consumers’ perceived and actual experiences with technology, not how impressive the technology is...
Apr 5, 2022

How NFTs taps into FOMO and our need to belong
Non-fungible tokens’ ability to make people feel like part of the ‘in’ crowd or a member of a community accounts for a l...
Mar 17, 2022

My first NFT: Why they’re not easy to buy – yet
One expert's experience shows it’s not so easy to jump on the non-fungible token train. But developers should smooth out...
Mar 1, 2022

Inside the rumoured death of physical stores and other 2022 predictions
As the festive season continues and sales continue to flow in, so too do predictions for retail in 2022.
Dec 16, 2021

Shrink or grow? Predictions for online retail in 2022
Pandemic restrictions have undoubtedly given a boost to uptake of online retail channels. But what happens once the lock...
Nov 24, 2021

Wait minute. Here’s why surveys and focus groups aren’t dead yet
Access to a seemingly endless stream of computer-collected information about consumer behaviour has left some low-tech m...
Nov 2, 2021

Analysis: We need to chat about chatbots
Studies show that as AI-driven customer service tools become more human-like, retailers must be mindful of how they affe...
Oct 25, 2021