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Jason Pallant

Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast.

From the author

Inside retail’s fragmented future

Suburban shopping centres versus CBD stores. Convenience versus experience. High versus low income earners. Here are som...

Omnichannel retail: Is it really the answer?

Often seen as the holy grail of modern retail, omnichannel may not actually deliver the value that so many expect.

Opinion: Rethinking cart abandonment

Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.

Karens and Covid: How shopfloor staff have changed

It’s time the industry recognises the value and increasingly challenging role of retail employees.

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