Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast.
From the author
The incredible popularity of these promotions is no accident. They tap into powerful desires that can make a simple purc...
Sep 9, 2021
Lower prices are great for consumers, particularly those who have been hit hard from Covid. Yet, there are risks for ret...
Aug 25, 2021
The research shows that if brands respond to a service failure in the right way, the whole encounter can become a positi...
Aug 10, 2021
It’s time the industry recognises the value and increasingly challenging role of retail employees.
Sep 6, 2020