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Jason Pallant

Dr Jason Pallant is a Senior Lecturer in the Department of Marketing at Swinburne University of Technology, and host of the SHOPOLOGY retail podcast.

From the author

Reduce, rent, reuse: How to help the circular economy get on a roll

Retailers are already expected to do business sustainably. But fine-tuning these strategies increases their impact – and...

Analysis: Welcome to the new grocery

The pandemic has initiated many changes in the sector and accelerated others. Here’s a look at what’s new and what might...

Analysis: Why rethinking demographics leads to better segmentation

Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...

Why human experience should be at the heart of retail tech

Top retailers focus on consumers’ perceived and actual experiences with technology, not how impressive the technology is...

How NFTs taps into FOMO and our need to belong

Non-fungible tokens’ ability to make people feel like part of the ‘in’ crowd or a member of a community accounts for a l...

My first NFT: Why they’re not easy to buy – yet

One expert's experience shows it’s not so easy to jump on the non-fungible token train. But developers should smooth out...

Inside the rumoured death of physical stores and other 2022 predictions

As the festive season continues and sales continue to flow in, so too do predictions for retail in 2022.

Shrink or grow? Predictions for online retail in 2022

Pandemic restrictions have undoubtedly given a boost to uptake of online retail channels. But what happens once the lock...

Wait minute. Here’s why surveys and focus groups aren’t dead yet

Access to a seemingly endless stream of computer-collected information about consumer behaviour has left some low-tech m...

Analysis: We need to chat about chatbots

Studies show that as AI-driven customer service tools become more human-like, retailers must be mindful of how they affe...