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Jason Pallant

Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast.

From the author

Revealed: The science behind Aldi’s Special Buys strategy

The incredible popularity of these promotions is no accident. They tap into powerful desires that can make a simple purc...

Why you don’t need discounts to appeal to price-conscious customers

Lower prices are great for consumers, particularly those who have been hit hard from Covid. Yet, there are risks for ret...

When things go wrong: The cost and opportunity of customer service failures

The research shows that if brands respond to a service failure in the right way, the whole encounter can become a positi...

Analysis: A look inside the store of the future

Since Covid, the goalposts have shifted in terms of what physical retail excellence looks like.

Inside retail’s fragmented future

Suburban shopping centres versus CBD stores. Convenience versus experience. High versus low income earners. Here are som...

Omnichannel retail: Is it really the answer?

Often seen as the holy grail of modern retail, omnichannel may not actually deliver the value that so many expect.

Opinion: Rethinking cart abandonment

Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.

Karens and Covid: How shopfloor staff have changed

It’s time the industry recognises the value and increasingly challenging role of retail employees.

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