Futurity Brands Switzerland has acquired the intellectual rights of the pop culture and character lifestyle brand Paul Frank.

The deal includes all worldwide intellectual property rights of a portfolio of more than 150 characters, headlined by the famous Julius the Monkey.

Under the agreement, Futurity Brands will oversee the management and growth of the brand’s international licensing, distribution and direct to consumer business.  With offices in Hong Kong, Tokyo, Zurich and Sydney, the newly formed management team is led by chairman and CEO Stan Wan. 

The company said it will take the evergreen IP back to its Southern Californian roots while “reshaping its global appeal for the enjoyment of generations to come”. 

Founded in 1995 in California, Paul Frank is known for its nostalgic bright colours, quirky humour and the iconic Julius the Monkey. 

Futurity Brands describes itself as a purpose-driven, end-to-end lifestyle brand management company focused on serving brands that can provide consumer-centric solutions to global challenges.