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How ‘wellness’ became the big buzzword of the pandemic

2020 was certainly a year for the books. Between a groundbreaking US election, historic rallying cries for racial justice, and a global pandemic, the world faced unprecedented social, political, and economic upheaval, and many brands fought to stay afloat while remaining sensitive to critical issues. Amid turbulent tides, one trend emerged stronger than ever on social media when it came to retail: influencers and consumers alike expressed an increased interest in wellness products, as self-care