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How the ‘great dispersion’ is set to transform retail brands

Brands have stopped fighting for transaction space and focused on experience. Image: Supplied.
At the start of 2021, shopping is no longer the carefree pastime it once was. A light, aspirational experience has grown heavy with tension as Covid outbreaks have resulted in masks and sudden lockdowns. Visiting stores has become less attractive. As 2021 began and many settled into continuing to work from home, stocks soared for companies such as Sonos, Spotify and Peloton, as people looked to improve their work-from-home experience. Here in Australia, Bunnings and Officeworks saw sales climb b