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Customisation and tours: How Mask Factory capitalised on Covid

When Covid-19 first hit Hong Kong, citizens were quick to react, scampering around for masks after experiencing the traumatising SARS outbreak back in 2003. The cost of masks soon inflated from HKD$39 a box to triple the price due to low supply for the nationwide demand. Queues snaked around the block of every drugstore and although digital ticketing solutions were quickly offered by retailers, elderly customers continued to wait in the cold for a commodity necessary for survival.  To help