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Tiffany Lung

Tiffany Lung is a retail analyst based in Hong Kong, with a focus on innovation trends and consumer behaviours. With close to 10 years’ experience across the wider retail industry, her insights are featured regularly in local and international media and she speaks frequently at industry events. Tiffany’s experience includes being an analyst at Tofugear and Ascential Group PLC in London. In her spare time, Tiffany shares the latest store innovations through her #TiffanysRetailPatrol series.

From the author

Analysis: Esprit, the forgotten brand that lost its identity

"The brand has missed the chance to mark its identity among the spectrum of consumers it aims to target."

Proudly made in China: How Chinese consumers are reclaiming domestic brands

‘Made in China’ is no longer the embarrassing slogan it once was; nowadays it expresses confidence in China’s culture, a...

Pomelo, Senreve explain how to maximise sales conversions via social media

Executives from fashion retailers Pomelo and Senreve shared their experiences about influencers, live streaming and more...

Customisation and tours: How Mask Factory capitalised on Covid

From customisation options to factory tours, this Hong Kong-based retailer has created a new mask shopping experience - ...

Why crazy rich Hong Kongers are loving secondhand luxury

It's taken sometime for resale fashion to gain traction in the nation, but now, it's all changing.

New World unveils 11 Skies, Hong Kong’s largest retailtainment space

New World Development has revealed plans for 11 Skies, a US$2.58 billion mixed-use facility at HKIA SkyCity complex.
ShopWorn jewellery

ShopWorn opens Hong Kong office to lead Apac expansion

Authentic luxury-goods platform ShopWorn has opened a satellite office in Hong Kong ahead of a planned expansion in Main...

Say hello to the millennials who launched a DTC beauty brand and broke even in two months

The skin and beauty sector is saturated in DTC brands on Instagram these days, but Hong Kong-based WULT is a cut above t...

Alibaba’s Taobao to exit Taiwan over political tensions

Alibaba’s e-commerce platform Taobao has begun to wind down its operations in Taiwan after shutting down its front-end o...

Smart-commerce platform Shopline brings indie brands to luxury mall IFC

Asia’s smart-commerce platform Shopline has opened its first-ever pop-up store within Hong Kong’s luxury IFC mall in Cen...