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How Rihanna’s beauty brand Fenty has forged authentic influencer partnerships

Authenticity and inclusion are key for successful partnerships. Image: Bigstock.
With 2021 now underway, many fashion, beauty and lifestyle brands have questions about effectively revamping their influencer marketing strategies for the unpredictable year ahead. After all, if 2020 taught us one lesson, it’s just how quickly our planned marketing calendars (and social calendars) can become irrelevant. The answer? By staying attentive to content creators’ evolving goals and priorities, brands can prompt increased influencer activity and lay the groundwork for lasting, mutua