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How Central Retail trumped European rivals in Vietnam

GO! Mall in Tra Vinh Province, designed by Red Design Group
Thailand’s Central Retail is already the largest multinational retail company operating in Vietnam, and it is pursuing even greater growth.  From its debut there in 2012 to 2019, the Bangkok-listed company built turnover to US$1.2 billion. In June 2019, it outlined a five-year plan to expand into 55 of Vietnam’s 63 provinces, simultaneously building networks of shops ranging from hypermarkets and grocery stores to speciality stores in sportswear, electronics and cosmetics.   B