A marketplace for pre-owned designer brands, Hula has opened its first permanent boutique in Hong Kong’s Central.

The new store will feature a curated selection of more than 500 designer pieces, including ready-to-wear, handbags, shoes and accessories, and pieces exclusive to the Central store.

The company said it aims to “transform the Hula shopping experience into a different, more elevated, personal, and cozy experience”.

Notable brands in-store include Balenciaga, Bottega Veneta, Celine, Chanel, Christian Dior, Fendi, Gucci, Isabel Marant, Prada, Louis Vuitton and Saint Laurent, with the shop offering up to 95 per cent off retail price.

“Our mission is to one day have many more offline spaces to co-exist with our online store,” said Sarah Fung, Founder and CEO, Hula.

“I hope this will encourage Hong Kong citizens to shop pre-owned, shop locally and shop sustainably,” she added.