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Why Hugo Boss and Russell Athletic are joining forces

Luxury fashion label Hugo Boss is dipping its toe into casualwear and has just launched its capsule collection with sportswear giant Russell Athletic in a virtual runway show featuring supermodels Bella Hadid and Ashley Graham. “Russell Athletic are pioneers in the casualisation space and as Boss shifts more towards a more relaxed way of dressing it was a match made in heaven. Having invented the sweatshirt over 100 years ago, the decision to go to the true innovators of relaxed tailored sport