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How Nike and Walmart are embracing a blended post-Covid retail experience

The change in consumer behaviour brought on by the pandemic has been wide-reaching. From the inability to travel to the uptick in Zoom meetings, these shifts have led to changes that will extend beyond Covid. The result, for many industries, including retail, has been the rise of the low-touch economy. Characterised by lower touch interactions, the change has presented many opportunities that many retail brands have embraced.  But as we emerge from Covid and people’s fears of physical exp