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How Pandora’s digital formula boosted sales during the pandemic

Pandora’s dedicated digital group and the launch of digital features on its site helped boost the jewellery chain’s financial results last year, according to Jim Cruickshank, company vice president of Digital Development and Retail Technology at Pandora. One of the digital features introduced that was a hit with the Danish brand’s customers was the augmented reality Virtual Try-On service, which has now been expanded to include the brand’s entire product catalog. “It was incredibly eff