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Estée Lauder: Why businesses need to go beyond Pride Month

Business support of the LGBTQIA+ community should not only take place during Pride Month, but every day of the year, an executive at cosmetics giant Estée Lauder pointed out during a seminar last week. “If you show up all year long, like what Mac Cosmetics does, then the consumer sees that and if they feel the authenticity, just like in any other way of marketing, then they’ll come to you,” said Doug Jensen, senior vice president at Estée Lauder Companies. Mac Cosmetics has long been a