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Why Burberry is experimenting with NFTs

Last week, Burberry and gaming technology tech studio Mythical Games announced a partnership to create a limited-edition non-fungible token (NFT) launching this July. It’s a vinyl toy for the game technology studio’s latest creation, Blankos Block Party. Developed on the blockchain, Blankos Block Party is a vibrant open-world multiplayer game driven by player ownership encouraging a play-to-earn economy in games.  The hype around NFTs began earlier this year and isn’t slowing down, wi