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Saskia Fairfull

From the author

Here’s how Farfetch is creating the store of the future

The online luxury player shows what it takes to create immersive shopping experiences that appeal to today’s consumers.

From CO2 to catfishing: I’ve got questions about digital fashion

Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...

Analysis: The rise of gaming in fashion storytelling

Digital games are designed to be a deliberate environment for play, connection and exploration. But for a long time, the...

Analysis: This is how Nike’s digital sneakers could work in the future

Two years ago, the sneaker giant wisely invested in NFT technology.