
Saskia Fairfull
Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.
From the author

Byredo, Nike taking real-world scents online
RTFKT and high-end fragrance retailer Byredo have teamed up to take on the daunting task of representing perfumes online...
Jun 20, 2022

Game on: Why Tommy Hilfiger is joining Roblox
American heritage brand Tommy Hilfiger is the latest fashion brand to take up residence on popular gaming platform Roblo...
Jun 12, 2022

Nike x Louis Vuitton sneaker exhibition honours Abloh’s steps towards unity
Brooklyn pop-up features unique versions of the iconic Nike Air Force 1, amid many hallmarks of the late designer’s crit...
May 30, 2022

How Australian designer Daniel Avakian is reimagining the runway
Australian Fashion Week showcased the label’s blend of digital and physical couture but the brand has even bigger plans ...
May 23, 2022

From Navatars to NCoin: Inside Nars’ virtual debut
French beauty brand Nars has entered the metaverse with Nonstop Nars Virtual World, an avatar-based virtual-try on expe...
May 9, 2022

Meta Store brings the social network to the metaverse
By following Apple’s mission of putting the technology in the palm of the consumers’ hand, Meta aims to take Facebook’s ...
May 3, 2022

Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”
Luxury department store Harvey Nichols recently announced the opening of the first blue-chip non-fungible token (NFT) re...
Apr 26, 2022

Inside the rise of innovative digital fashion brand The Fabricant
Investment in the Dutch brand reflects the rising popularity of virtual garments and style as technology fuels aesthetic...
Apr 20, 2022

Off-White is now letting customers pay with cryptocurrency. Here’s why
The move proves that the luxury streetwear label remains culturally aligned to today’s customer and is technologically p...
Apr 11, 2022

MAC and Keith Haring Foundation launch cause-driven NFTs
The joint project will raise money to fight HIV/AIDS around the world, a cause both organisations have long held dear.
Apr 5, 2022