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Saskia Fairfull

Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.

From the author

Byredo, Nike taking real-world scents online

RTFKT and high-end fragrance retailer Byredo have teamed up to take on the daunting task of representing perfumes online...

Game on: Why Tommy Hilfiger is joining Roblox

American heritage brand Tommy Hilfiger is the latest fashion brand to take up residence on popular gaming platform Roblo...

Nike x Louis Vuitton sneaker exhibition honours Abloh’s steps towards unity

Brooklyn pop-up features unique versions of the iconic Nike Air Force 1, amid many hallmarks of the late designer’s crit...

How Australian designer Daniel Avakian is reimagining the runway

Australian Fashion Week showcased the label’s blend of digital and physical couture but the brand has even bigger plans ...

From Navatars to NCoin: Inside Nars’ virtual debut

French beauty brand Nars has entered the metaverse with Nonstop Nars Virtual World, an avatar-based virtual-try on expe...

Meta Store brings the social network to the metaverse

By following Apple’s mission of putting the technology in the palm of the consumers’ hand, Meta aims to take Facebook’s ...

Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

Luxury department store Harvey Nichols recently announced the opening of the first blue-chip non-fungible token (NFT) re...

Inside the rise of innovative digital fashion brand The Fabricant

Investment in the Dutch brand reflects the rising popularity of virtual garments and style as technology fuels aesthetic...

Off-White is now letting customers pay with cryptocurrency. Here’s why

The move proves that the luxury streetwear label remains culturally aligned to today’s customer and is technologically p...

MAC and Keith Haring Foundation launch cause-driven NFTs

The joint project will raise money to fight HIV/AIDS around the world, a cause both organisations have long held dear.