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Saskia Fairfull

Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.

From the author

How Carolina Herrera turned a virtual dress into a viral moment

The luxury label showed a gown at New York Fashion Week and made just 432 units available on Roblox. Its resale value ha...

Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari ...

Cutting-edge collaboration brings digital fashion in store

Brands of all stripes are leveraging advances in AR to weave immersive digital experiences into bricks-and-mortar retail...

Tommy Hilfiger gets thrifty with ThredUp

Preppy American fashion brand Tommy Hilfiger has partnered with online thrift and consignment store ThredUp to launch a ...

Immersive, inclusive and interactive: Sephora goes virtual

Sephoria: Virtual House of Beauty combines beauty products, expert classes and gaming in a unique event that brings a wo...

Is circularity the answer to fast fashion’s sustainability problem?

One of the largest fast-fashion brands in the world is now dipping its toe into sustainability. Next step: producing the...

A need for speed: When Dior met Gran Turismo

The iconic house’s first foray into video games showcases what high-end virtual style can look like and hints at the pow...

How Nike’s AR hoodie brings the metaverse closer to the street

Sportswear giant joins RTFKT for a bit of ‘phygital style’ that brings virtual components to the real world and links a ...

Why Snapchat is investing in Gen Z resale fashion app, Galaxy

The social media platform has just invested in US-based clothing resale app Galaxy, aimed at environmentally-conscious G...

Why Farfetch is switching its startup program to a Web3 focus

Farfetch, one of the world’s largest luxury e-commerce platforms, has announced it is rebooting its fashion and retail t...