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Saskia Fairfull

Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.

From the author

How Dapper Dan went from Harlem to becoming the king of luxury streetwear

The rise and fall of Dapper Dan’s Boutique in 1980s Harlem is a hip-hop remix of the American Dream, complete with humbl...
Tommy hilfiger waving at a fashion show

Why Tommy Hilfiger is pushing for more inclusivity in the fashion industry

It’s likely you’ll know a Tommy Hilfiger red, white and blue sweater when you see it. The reality is that the brand is d...

Inside Louis Vuitton’s technicolour homage to Virgil Abloh

Located at the intersection of Sydney’s King and Pitt streets within the heart of the city’s luxury district, Louis Vuit...

What Nike’s NFT acquisition says about the future of virtual fashion

Nike has solidified its frontrunner position in the race to dominate the metaverse with its recent acquisition of NFT st...

Why Adidas is preparing for the metaverse

Competition is heating up as another international sports and apparel brand prepares for the metaverse.

New Hermès range Petit H pieces together circular fashion

There’s a curious new range by Hermès, made of excess materials, accessories, and hardware. Petit h is infused with the ...

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...

Burberry’s Imagined Landscape aims to immerse and wow

The legendary brand’s new installation on Jeju Island in the Korea Strait raises the bar for sustainable branded enviro...

Analysis: Nike speeds up to enter the metaverse

The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...

Social enterprise Homie enters metaverse with new NFT range

A collaboration between Homie and 3D artist Ivica Gokchevski provides a glimpse into the next generation of fashion, wit...

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