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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. “Never assume that just because your company is sending out all those emails, the