Danish jewellery brand Maria Black has partnered with Aventura to strengthen its presence in China after entering the country earlier this year. 

Under the exclusive partnership, Aventura will oversee the development of Marian Black’s business and position the brand as “an innovative jewellery brand” in China. 

“With the right priorities, we strongly believe that Maria Black has great potential in China as the brand appeals to the increasingly sophisticated Chinese consumers,” said  Gustav Astrom, CEO of Aventura.

“Together, we have developed a long-term plan for the brand, and Aventura has the capacity to propel Maria Black into an emerging position in this strategically important consumer market.”

Aventura said it will take over the responsibility for Maria Black’s existing e-commerce operations in China and the development of both online and offline marketing channels. 

Marina Black made its China debut last February. The partnership with Aventura comes at a time when the Chinese jewellery market is experiencing growth through digital channels. According to the international analytics firm Research and Markets, the jewellery market in China was worth about US$100 billion last year, of which the sales through online channels has been increasing.

Launched in 2010, Maria Black is known for its collections that invite individualism and expression through its unique jewellery. The company sells jewellery directly to consumers, mainly in the Nordics, but also in key markets in Europe and in Japan.