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General Pants CEO: ‘There’s been a lot of interest in the brand’

General Pants’ CEO Sacha Laing has confirmed reports that the privately owned retail chain is in talks to sell, telling Inside Retail, “There’s been a lot of interest in the brand”.  On Thursday, The Australian reported that Cotton On, JD Sports and at least one private equity firm are believed to be among the potential buyers of General Pants, which is owned by the Smorgon family and may go for $50 million or more. Monash Private Capital is reportedly leading the talks. “General