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Heather McIlvaine

Heather McIlvaine is features and premium editor - retail at Inside Retail. In her nearly four years writing for Inside Retail, Heather has traveled to Shenzhen to cover the epic Chinese shopping event Single’s Day, doggedly reported the details of Amazon's launch in Australia, toured the biggest office supplies store in the world to understand the future of physical retail, dissected the 'Instagram aesthetic' with three brands that embody the look and followed the local fashion industry's pivot to making PPE during Covid-19. An LA-native who now lives in Melbourne (via Munich), she could happily survive on a diet of good tacos, coffee and beer and welcomes local recommendations for all three.

From the author

Management

Will 2020 be the year Singles’ Day goes global?

Why China’s version of Black Friday is gaining traction with brands and consumers around the world.
Sustainability

Everlane’s international GM talks growth in China

Here’s how the popular US fashion brand is approaching one of its fastest growing markets.
woman in mask shopping
Management

How Black Friday will be different in 2020, according to four retail experts

Discounts spread over more days, technology to manage queues and a lot of online shopping.
Sustainability

The clever tech behind Sass & Bide’s new showstopping window display

Why the designer fashion label is investing in its stores, while others are cutting costs.
Management

How to survive in turbulent times, according to a Barnes & Noble exec

Kacey Sharrett, Barnes & Noble’s VP of e-commerce and digital, has faced some pretty turbulent times in her retail caree...
Image of Levi's
Marketing

On the ballot: How brands could make a difference in the US election

Thousands of companies have pledged to give their workers paid time off to vote in the upcoming presidential election. H...
a group of diverse people wearing streetwear

Q&A: Here’s what being head buyer at Superdry is really like

We chat with the head buyer of Superdry ANZ about the glam (and not-so-glam) parts of the job.
Image of Apple store
Data & analytics

Are retailers falling behind on AI adoption?

A new report from Google Hong Kong shows a discrepancy between AI readiness in retail and other sectors. Here’s why.
Image of Gucci handbag
Sustainability

Analysis: Why resale is here to stay

With buy-in from major brands including Gucci and Levi’s, fashion resale is no longer a niche market. Here’s what you ne...
Image of Wishbone Mini-Flip
Pureplay

The Kiwi brand, the Korean customer and the US$500,000 order

In 2015, Wishbone Design received a US$500,000 from a single customer. Here’s what happened next.