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Heather McIlvaine

Heather McIlvaine is features and premium editor - retail at Inside Retail. In her nearly four years writing for Inside Retail, Heather has traveled to Shenzhen to cover the epic Chinese shopping event Single’s Day, doggedly reported the details of Amazon's launch in Australia, toured the biggest office supplies store in the world to understand the future of physical retail, dissected the 'Instagram aesthetic' with three brands that embody the look and followed the local fashion industry's pivot to making PPE during Covid-19. An LA-native who now lives in Melbourne (via Munich), she could happily survive on a diet of good tacos, coffee and beer and welcomes local recommendations for all three.

From the author

Beyond the digital catwalk: Why LVMH is teaming up with Google

The luxury giant is looking to accelerate innovation across its brand portfolio and create more personalised customer ex...

Beyond the digital catwalk: Why LVMH is teaming up with Google

The luxury giant is looking to accelerate innovation across its brand portfolio and create more personalised customer ex...

Why cultural appropriation keeps happening — and how to fix it

Zara is just the latest major fashion brand to be accused of stealing an indigenous group's traditional designs.

Meme stocks and sneaker drops: What next-gen investors mean for brands

Think customers are buying products to wear? Think again. New research shows they're shopping with future returns in min...

Meet the fast fashion brand making shoes out of offcuts

St. Sana is a new brand from the business behind Sol Sana. Here’s how it's making shoes more sustainable.

Here’s what three analysts expect from Amazon Prime Day 2021

Prime Day generated US$3.5 billion for SMB sellers last year. Here’s what to expect from this year’s event.

Aussie online retailer Canningvale resurrects Robinsons Singapore online

Australian online retailer Canningvale has just acquired an iconic Singaporean department store. Here's why.

Inside Accent Group’s new customer experience centre

The Australian footwear giant has built a new space in its head office dedicated to helping the CX team innovate and thr...

Mimco bets big on marketplaces to reach new customers

The beloved Australian accessories brand is looking to sell its products on online marketplaces globally, as it marks 25...

Plant balls and secondhand furniture: Meet the Ikea of the future

Here's how the retailer is transforming its product range and the way it operates to be climate positive by 2030.