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How beauty brands are powering growth on Tiktok

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Known for propelling users to instant stardom, TikTok has also proven it can create hit products practically overnight. In the past year, retailers have sold out of offerings ranging from sculpting leggings to feta cheese after these items went viral on the platform. While TikTok