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Revealed: The science behind Aldi’s Special Buys strategy

We’ve all seen it. A pack of eager shoppers in a huddle waiting for doors to open early in the morning. You might walk by and wonder what the excitement is about. Then you realise it’s either Wednesday or Saturday, which means one thing: Aldi Special Buys. Even if you weren’t planning to look, you might now be intrigued. What is the theme today? The snow gear that recently made headlines? Perhaps fun toys for your kids or pets?  While Aldi isn’t the only retailer to use this form of