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How to turn a short Covid boom into a lasting bloom

Covid lockdowns have been a disaster for a variety of sectors, from travel to restaurants and those heavily reliant on bricks-and-mortar. For others, however, particularly in pockets of retail, this has been a boom period. But that gives rise to another big challenge down the track. There’s plenty of guidance out there around recovery for the hardest-hit businesses but what about the big winners? How can they ensure they comp last year’s numbers and give the market what it has come to expect