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Exclusive: Inside Aussie department store Myer’s new showroom concept

Myer has partnered with Litmus Retail Group on a new showroom concept that will enable the department store to display treadmills, stand-up desks, e-scooters and other products from its online marketplace in-store and track how consumers engage with products prior to making a purchase.  The concept, called Virtual Store, is an expansion of Litmus Retail Group’s existing partnership with Myer to sell tech and lifestyle products through its Litmus Lab kiosks. Three years in the making,