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Introducing the post-Covid connected consumer

Throughout history, moments of crises have shaped our trajectories.  On the one hand, crises create deep schisms of instability. They feel unprecedented in their direness and their impact. They place a pause on our lives, a temporary paralysis, whilst simultaneously raising existential questions about how to move forward. Yet crises are also paradoxical. Their devastation inspires upheaval, progress and change. Systemic shock has the effect of galvanising action and innovation. Crises, as f