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‘We were on a knife’s edge’: Greenlit Brands’ Michael Ford talks turnaround

In a retail career spanning over 30 years, the global supply chain crisis caused by Covid-19 has been one of the most challenging situations Greenlit Brands boss Michael Ford has ever faced.  “There is less freight available than there’s ever been, and demand has never been higher, so your working capital is enormously at risk because demand is exceeding supply,” Ford, Greenlit Brands’ executive chairman and group CEO, told Inside Retail.   Part of Steinhoff International,