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5 ‘shopper first’ trends for retailers to embrace in 2022

For nearly two years, retailers have faced Covid-19 lockdowns and restrictions, with e-commerce changing consumer expectations and the role of physical stores and online channels. As retailers adapt to these changes and strive for transformational growth, it’s critical for them to consider how they incorporate new customer needs and expectations into their current business models. The latest research by Publicis Sapient into consumers across the globe has uncovered five key trends that retaile