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Bradley Grinlinton

Bradley Grinlinton is head of retail and consumer products at Publicis Sapient.

From the author

Three ways online grocers can win, and retain, customers post-pandemic

The online grocery market is changing at an unparalleled speed. Retailers must address customer pain points to ensure th...

Analysis: Here’s why e-commerce profits remain elusive for some brands

Covid-19 thrust retail into a digital revolution overnight. But even with sales booming, a survey shows the path to posi...

The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Challenge meets opportunity once again, as online spending continues to grow. Here are some key areas where retailers ca...

Is unified commerce the new holy grail?

This next step in data integration can help retailers give consumers a journey that will keep them coming back for more.

Gen Z: How to satisfy the most dissatisfied customer base

This cohort of digital natives has a reputation for being hard to please, but it can be done if retailers master the bas...

5 ‘shopper first’ trends for retailers to embrace in 2022

For nearly two years, retailers have faced Covid-19 lockdowns and restrictions, with e-commerce changing consumer expect...

Analysis: Here’s what the future of click-and-collect looks like

Covid-19 made ordering online to pick up in person mainstream in Australia. The desire for convenience will keep it arou...

Analysis: Should retailers depend on gig workers to deliver?

With recent lockdowns driving exponential growth in online sales, last-mile supply chains have been struggling to keep p...