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Bradley Grinlinton

Bradley Grinlinton is head of retail and consumer products at Publicis Sapient.

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Analysis: Here’s why e-commerce profits remain elusive for some brands

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The 4 pillars of e-commerce profitability (promos aren’t always the answer)

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Is unified commerce the new holy grail?

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Gen Z: How to satisfy the most dissatisfied customer base

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5 ‘shopper first’ trends for retailers to embrace in 2022

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Analysis: Here’s what the future of click-and-collect looks like

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